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Kings Park · Western Sydney · Est. 2018

Where basketball is more than a game

Elite skill training, strong fundamentals and character-driven coaching. We don't just build players — we build confident leaders, for the game and for life.

500+Active players
50+Competitive teams
15+Coaches & staff
3 levelsLocal · Interstate · International
Player development/Local competition/High performance/Interstate tournaments/International tours/School holiday camps/Private training/Player development/Local competition/High performance/Interstate tournaments/International tours/School holiday camps/Private training/
The academy

A school of basketball built on real-life values

Joflow Basketball Academy combines punctuality, sacrifice, hard work, teamwork, preparation and sportsmanship into every session — developing students into good athletes and good community members.

Character firstDiscipline, resilience and accountability coached with the same rigour as footwork.
LeadershipEvery player learns to lead and communicate — on the floor and in the huddle.
Real pathwayBeginner to elite, local competition to international tournaments — one program.
CommunityA Western Sydney home court where families, not just athletes, belong.
The Joflow pathway

The evolution of the complete athlete

Four stages, one continuous journey. Players move up as they're ready — never before, never held back.

01Player development programStructured training in fundamental and advanced skills, game knowledge and confidence.Register here →
02Local competition & tryoutsShowcase your skills, challenge yourself and earn a place on a Joflow team.Learn more →
03Interstate tournamentsTake your game beyond Sydney. Quality opposition and a genuine step up in level.Learn more →
04International tours & tournamentsRepresent Joflow internationally through tournaments, training, competition and cultural experiences.Learn more →
Programs

Find your program

See all programs →
Beginner → Advanced

Player development program

Joflow's core basketball development program. Structured weekly training focused on skills, game knowledge, decision-making and confidence.

Weekly · Term programsView program →
Strength & conditioning

High performance

Athletic development for committed players — strength, speed, power, agility, conditioning and injury resilience.

Age groups 10–13 · 14+View program →
Hills · Blacktown · Hawkesbury

Local competition

Represent Joflow in weekly local competition with structured coaching, team training and a complete development pathway.

Summer 2026/27Join a team →
Camps · Prep4Rep

School holiday programs

Development camps and intensive training programs during the NSW school holidays.

Each school holidaysView camps →
1-on-1 · Small group

Private training

Individualised basketball development tailored to the athlete's needs.

By appointmentEnquire →
Representative

Interstate tournaments

Represent Joflow against quality competition around Australia.

Through the yearView tournaments →
Representative

International tours

International basketball experiences combining competition, training, development and culture.

Philippines 2027View tours →
Joflow high performance

Basketball-specific strength & conditioning

Athletic development for committed players, programmed alongside on-court training rather than against it. Age groups 10–13 and 14+.

StrengthForce through the floor
SpeedFirst three steps
PowerJump and land
AgilityChange of direction
ConditioningFit for four quarters
Injury resilienceRobust through a season
Staff & coaches

The people behind the standard

Every coach brings real playing and teaching experience, so each player gets personal attention — and the values of teamwork, discipline and resilience alongside the skill work.

LeadershipJoboy FloresChief Executive Officer
LeadershipJose Julius FloresChief Operating Officer
LeadershipJose Josef FloresHead of Player Development
LeadershipMharielle FloresBusiness Manager
CoachingSonny LagdameoHead Coach
CoachingDino Delos ReyesHead Coach
CoachingBella De JesusHead Coach
CoachingJett EspirituHead Coach
CoachingCharlo IsipHead Coach
CoachingUriel AllareySenior Trainer
PerformanceAJ FigueroaStrength & Conditioning Trainer
OperationsRyan SodeAdministrative Assistant
OperationsKaela ManasAdministrative Clerk
WORK WITH US

Coaching & staff opportunities

The academy is expanding. We're looking for passionate, reliable people committed to athlete development and the Joflow standard — across Kings Park and surrounding areas.

Head coachPaid
Assistant coachVolunteer / development
TrainersPaid / volunteer
Strength & conditioningPaid
Administration & operationsPaid / casual
Apply now →
FROM THE COURT

Joflow Philippines Tour 2027

Juniors · 11–20 April 2027 · 10U–17U boys and girls · 10 days, 9 nights. International competition, training and cultural experience. Summer 2026/27 local competition and spring holiday programs are open now.

Ready to start?

Start your Joflow journey

Player developmentFind a training programView programs →
Join a teamLocal competitionSee competitions →
Camps & clinicsSchool holiday programsView camps →
Come & tryExperience JoflowBook a trial →
CAMPS, CLINICS & TRYOUTS

Coming up

TEAM STORE

Wear the colours

Visit the store →
GET IN TOUCH

Register your interest

Tell us who is keen and what they would like to do, and we will be in touch when a place opens up.

Who is it for?

First name, the first letter of their last name, and an age or school year is all the club needs for now.

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Ask us anything.

Is it about your children? (optional)

First name, the first letter of their last name, and an age or school year is all the club needs for now.

The club uses these details to reply to you. CourtPass stores them for the club.